Ī 2005 study of radical jihadist internet forums found 87% of users had never posted on the forums, 13% had posted at least once, 5% had posted 50 or more times, and only 1% had posted 500 or more times. The terms lurk and lurking, in reference to online activity, are used to refer to online observation without engaging others in the internet community. The term was coined by authors and bloggers Ben McConnell and Jackie Huba, although earlier references to the same concept did not use this name. ![]() ![]() For example, for every person who posts on a forum, generally about 99 other people view that forum but do not post. Similar rules are known in information science for instance, the 80/20 rule known as the Pareto principle states that 20 percent of a group will produce 80 percent of the activity, regardless of how the activity is defined.Īccording to the 1% rule, about 1% of Internet users create content, while 99% are just consumers of that content. Variants include the 1–9–90 rule (sometimes 90–9–1 principle or the 89:10:1 ratio), which states that in a collaborative website such as a wiki, 90% of the participants of a community only consume content, 9% of the participants change or update content, and 1% of the participants add content. In Internet culture, the 1% rule is a general rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website actively create new content, while the other 99% of the participants only lurk. Pie chart showing the proportion of lurkers, contributors and creators under the 90–9–1 principle For the aviation medicine rule, see 1% rule (aviation medicine).
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